About Jonathan MacDonald

Award-winning, Sunday Times bestselling author, entrepreneur and Keynote speaker.

The Army Of Fanatics

I remember when my son excitedly told me he had created an army and was desperate to show me. I duly followed him into the lounge and saw his assembled army, split into two groups – one group on the higher level, apparently made up of the ‘king’ and helpers, and the other group as [...]

2022-03-10T17:45:31+00:00April 22nd, 2021|28 Thoughts|

The Ultimate Transformation

We avoid looking at bills because we're worried about seeing how far behind we are on their payments. We don't stand on weight scales or look in mirrors if we feel we've gained weight. We turn off the news when the headlines make us upset. We avoid getting an important medical test done, fearing bad [...]

2021-02-19T23:49:25+00:00February 13th, 2021|General thoughts|

Creating Value In Reality

Tucked away on pages 417-422 of the 16th Volume of the 1995 Tourism Management book by Roger Cheong, are two articles relating to the 'threats' of Virtual Reality (VR) on tourism. The first is about how tourists might travel with VR, and developers use it in the planning process, seeing VR as a logical progression [...]

2021-01-21T06:04:23+00:00February 3rd, 2020|General thoughts|

Understanding The Fintech Paradox

Using discreet tactics that presumably wouldn’t be out-of-place in a Bond film, the editors of the Oxford English Dictionary (OED) have a perpetual “watch-list” of words that are continually assessed for potential inclusion in the hallowed pages of the OED. Once a word is eventually included, it becomes part of that generation’s authentic lexicon - [...]

2021-01-21T06:04:31+00:00January 10th, 2020|General thoughts|
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