About Jonathan MacDonald

Award-winning, Sunday Times bestselling author, entrepreneur and Keynote speaker.

True Harmony In Data

Believe it or not, the elementary understanding of the Greek Lyre, one of the first tuned musical instruments, is essential in understanding Greek Philosophy. The basis of many mathematical and scientific findings, thus creating much philosophical discussion, originated from Pythagoras’s experiments with string lengths and bridge positions on the seven- or eight-string Lyre. Musical notes [...]

2021-01-21T06:04:47+00:00February 1st, 2019|28 Thoughts|

On The Illusion Of Change

The Eleatics were an interesting bunch. They were a pre-Socratic school of philosophy founded by a guy called Parmenides in the early fifth century BC in the ancient town of Elea. They debated many things, some of which would blow your mind in terms of metaphysical concepts. One of the most mind-bending conclusions they arrived [...]

2021-01-21T06:05:02+00:00March 19th, 2018|General thoughts|

Dealing with change and why we tend not to

In my book 'Powered By Change' I reference a fascinating piece of research that was conducted by the Association of Insolvency and Restructuring Advisors. The Association calculated that, out of a cross-section of companies of all shapes and sizes, 52% of businesses go bankrupt primarily because of “internal triggers” — meaning those in-house issues that [...]

2021-01-21T06:05:10+00:00March 12th, 2018|General thoughts|

The Poison of Presumed Influence

Back in 2011, Stephanie Rosenbloom wrote an article in the New York Times entitled “Got Twitter? What’s Your Influence Score?”. Here is the opening text: “Imagine a world in which we are assigned a number that indicates how influential we are. This number would help determine whether you receive a job, a hotel-room upgrade or [...]

2021-01-21T05:49:24+00:00February 11th, 2018|Business Poison|

Super Olympics

A thought on using human enhancement and augmentation in sport. Super Olympics is a really simple concept. Basically, competitors can incorporate any type of modification to their bodies, up until the point where over 50% of their human body is un-human. In other words, not made up of their natural selves. Let’s start with some [...]

2021-01-21T06:05:20+00:00January 5th, 2018|28 Thoughts|

Refuelling at Peace Time

It seems like every day there is a new example of a marketing campaign that “went wrong”. At the time of writing this chapter in 2013, the examples included the twitter campaign from McDonald’s restaurant that was ‘hijacked’ by the public who decided that the #MCDStories hashtag could be used for negative opinion rather than [...]

2021-01-21T06:05:34+00:00January 5th, 2018|28 Thoughts|
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