About Jonathan MacDonald

Award-winning, Sunday Times bestselling author, entrepreneur and Keynote speaker.

The Poison of Omnipotence

Sometime around 500AD, Pseudo-Dionysius the Areopagite asked whether it was possible for God to “deny himself”. The question was arguably the first emergence of what is called ‘The Omnipotence Paradox’ which states that: "If a being can perform any action, then it should be able to create a task it is unable to perform, and [...]

2021-01-21T05:49:32+00:00January 5th, 2018|Business Poison|

This Is Your Heart

The year is 1931 and a man called Michael Unterguggenberger has just been elected mayor of a small Austrian town named Wörgl. The events of the coming two years will create a story of vision, courage, and one of the most ugly, most pertinent examples of industries that would prefer to suffer than change. Due [...]

2021-01-21T06:05:52+00:00January 5th, 2018|28 Thoughts|

The Real Reality

I’m fascinated by the way our brains actually operate, generating thoughts that generate our framework of what we call reality. I first became interested with the way we think when I studied Social Biology at college many years ago. This fascination never relented. Interestingly, it takes around half a second for something to happen and [...]

2021-01-21T06:06:04+00:00January 5th, 2018|General thoughts|

The Poison Of Can’t

The fact is, we can’t breathe underwater, unaided. We can’t fly either. In fact, there are a number of things we simply cannot do. However, I suspect that most of our usage of the word ‘can’t’ isn’t actually related to things we literally cannot do. This presents the inaccurate use of the word can’t as [...]

2021-01-21T05:51:19+00:00January 5th, 2018|Business Poison|

The Effort Metric

A thought on prioritising effort alongside other standard business metrics. In the 1995 publication by John Kotter entitled “Leading Change: Why Transformation Efforts Fail”*, his research from over 10 years showed that only 30% of change programmemes are successful. Almost 2 decades later, McKinsey research found that the figure was still around 30%.** Kotter found [...]

2021-01-21T06:06:27+00:00January 5th, 2018|28 Thoughts|

The Poison Of Expectation

Have you ever been on public transport and seen someone eating a really pungent snack that made the entire area smell? Recently I sat opposite a guy who had a burger that embodied that description. He evidently thought it was appropriate to bring a stinking, greasy burger onto a packed commuter train. Would you ever [...]

2021-01-21T05:51:31+00:00January 5th, 2018|Business Poison|
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