28 Thoughts On Digital Revolution is a collection of thoughts developed by the world-renowned speaker, Jonathan MacDonald, between 2006 and 2014 with regards to the digital revolution we are living in. The '28 Thoughts' in this collection originally amounted to over 5000 blog posts and speeches.

Contained within are thoughts that address the hidden aspects and alternative perspectives of how technology has impacted our lives and businesses. Privacy, advocacy and loyalty are also featured with a range of examples from the past and present. Citizenship and and society are discussed in this context, as well as a range of ideas which are linked directly to the trends and developments that make up the signposts of today and tomorrow.

One of the chapters is called System Effective Lifestyle Filtering (SELF) that went on, a decade later, to be built: https://self.app

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