Everything starts with thought, including our perception of reality. Every decision that we make generates our behaviour and performance. Despite thought being the driver of all this, there’s a distinct lack of prioritisation about how thinking happens. That’s why Think Up! exists. Our brain is constructed of about 100 billion neurons. These nerve cells, individual bio-computers with about 60mb of RAM, are interconnected by trillions of synapses which are the connection devices.

On average, each one of these trillions of synapses transmits one signal per second, although some send up to 1,000 per second. These transmissions become thoughts and we think around 60,000 to 70,000 of them per day, every day.

90% of them are the same as the day before.

The enormity of this drives everything we do, so now is the time to seriously focus on how we think.

This is why I created Think Up! Check it out here.